Case Study: How SEO Increased Traffic for Wheelbase Garage

Introduction

In today’s competitive market, establishing a robust online presence is essential for local businesses to attract and retain customers. Wheelbase Garage, an automotive service provider in Burgess Hill, Sussex, realised the need to enhance its online visibility to capture more of the local market. This case study explores the implementation of a targeted SEO strategy in 2024 and its significant impact on the garage’s online performance compared to the previous year.

Background Information

Wheelbase Garage has been a trusted name in automotive services within the community. Despite their strong reputation, the garage’s online presence did not reflect its market leadership, with low traffic, poor search engine rankings, and minimal online engagement.

In July 2024, Wheelbase Garage engaged our SEO team to revamp its digital strategy. The primary goals were to increase organic traffic, improve search engine rankings, and enhance overall user engagement to drive more customers to their website and, by extension, to their garage.

Why This Case Study?

This case study was conducted to demonstrate the measurable impact that a strategic SEO initiative can have on a local business. By comparing key performance metrics from 2023 and 2024, this analysis provides clear evidence of how targeted SEO efforts can lead to significant improvements in a website’s visibility and user engagement.

SEO Strategy Implementation

The SEO strategy for Wheelbase Garage focused on several critical areas:

1. Keyword Optimisation: In-depth keyword research was conducted to identify terms that potential customers were using to search for services similar to those offered by Wheelbase Garage. These keywords were strategically integrated throughout the website’s content, including service pages, blog posts, and metadata.
2. Content Development: A comprehensive content plan was developed to create and regularly update the website with relevant, high-quality content. This content was designed to address common automotive issues and provide value to visitors, thereby attracting organic traffic.
3. Technical SEO: The website’s technical aspects were optimised for faster loading times, improved mobile responsiveness, and better user navigation. This involved enhancing the site’s architecture, optimising images, and ensuring that all pages were properly indexed by search engines.

Main Findings

Comparative Performance Analysis (2023 vs. 2024)

• Clicks and Impressions Growth On Google:
  • In 2023, the website recorded only 9 clicks and 481 impressions with a CTR of 1.9% and an average position of 29.7. This indicated a very low level of visibility and engagement on search engines.
  • By 2024, after the SEO strategy was implemented, the website saw a dramatic increase to 13.3K clicks and 321K impressions. The substantial improvement in visibility and user interaction clearly shows the success of the SEO efforts.
• Click-Through Rate (CTR) and Average Position On Google:
  • The average CTR improved significantly, maintaining a strong 4.1% in 2024, demonstrating that the content and site presentation were much more effective at engaging users.
  • The average position improved dramatically from 29.7 in 2023 to 7.2 in 2024, reflecting the website’s enhanced ranking on search engines.

• Device Performance Analysis (2024) On Google:
  • Mobile Devices: The majority of clicks (7,390) came from mobile users, with a CTR of 4% and an average position of 4.8, highlighting the importance of mobile optimisation.
  • Desktop Devices: Desktop users accounted for 2,297 clicks with a slightly higher CTR of 4.4% and an average position of 13.0.
  • Tablet Devices: Tablets generated 455 clicks with the highest CTR of 6.2% and the best average position at 4.3.

• Top Queries Performance (2024) On Google:
  • The top search queries that led to significant traffic included “which Ford engines have a wet belt” and “Wheelbase Burgess Hill,” both of which had high CTRs and low average positions, indicating strong performance in these areas.

Conclusion

The SEO campaign for Wheelbase Garage yielded remarkable results, transforming the website’s online presence and driving significant increases in traffic and user engagement. The comparative analysis between 2023 and 2024 underscores the critical role that a well-executed SEO strategy can play in enhancing a local business’s digital footprint. This case study serves as a powerful example of how ongoing and strategic SEO efforts can lead to substantial growth in a highly competitive market.

References

• Google Search Console Reports (Screenshots provided)
• Wheelbase Garage Website: https://wheelbasegarage.com/
• Wheelbase Portfolio